Hala Siraj ’13, who was picking up a white chocolate macadamia cookie Wednesday night, speculated that Insomnia’s delivery service will help their business during the winter months, when students are not inclined to travel outside or eat cold desserts like frozen yogurt. Plans are in the works for a cookie party: an event where customers will pay one fee to sample as many different varieties of cookies as they can eat, Seriff-Cullick said. He said he will continue baking, but is looking into alternative business models to stay competitive. Seriff-Cullick said that his one-man cookie operation cannot hope to compete with a corporation like Insomnia Cookies, adding that he makes all his goods from scratch each night and has to deliver the product himself. Aaron Seriff-Cullick ’13, who runs his own baking operation Call Me Cookie out of his off-campus housing on Lynwood, said he fears that the new store will detract from his business of late-night delivered baked goods. The store’s opening, however, has not been welcome news for all Yalies. She said she expects business to flourish at the New Haven location, near the corner of York and Chapel streets, because of the store’s close proximity to campus and downtown nightlife. The chain now boasts 17 stores at colleges across the East Coast. When he realized there were too few places open around campus late at night, the idea for Insomnia Cookies was born. Berkowitz baked cookies and other sweets out of his dorm room. Insomnia Cookies was founded in 2003 by Seth Berkowitz while he was a student at the University of Pennsylvania. “Delivery will put us ahead of the game,” said Renee Sarnecky, Insomnia’s marketing manager. The store comes in the wake of a number of new dessert options opening up in the Elm City, including frozen yogurt store Flavors, cupcake store Katalina’s Bakery and chocolate boutique Chocopologie. The store delivers desserts until 2:30 a.m. as part of a giveaway for the grand opening of Insomnia, a Manhattan-based chain that offers late-night cookies and milk. On Tuesday, more than 650 people showed up to receive a free cookie at 1143 Chapel St. Freshmen, beware: cookies add to the freshman 15, and with the addition of Insomnia Cookies to the late-night food scene, this may be a real concern.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |